The Fuse Group was founded in 2002 by research professionals Kathy Lines and Vivien Marles. Following Vivien's departure to sunnier climes, Kathy continues to run the company with a range of Consultant Associates who pursue independent careers when not working with The Fuse Group.

 

 

Kathy Lines: Managing Director of the Fuse Group Ltd. Following an early career in the media and corporate relations (Visnews, TVam, British Telecom), Kathy started to work as a researcher and analyst and has now done so for over 17 years, clocking up multiple projects for media, financial and public sector clients along the way. Kathy's approach to research is founded on the principle that clients want jargon-free, clear and meaningful findings based on intelligent research design.

 

 

• Design, management and execution of B2B and consumer projects for a range of clients in financial, public sector and media industries
• Project management of international projects across Middle East, Africa and Asia
• Key contributor to reports for a range of bodies including Ofcom
• Research presentations on behalf of clients at conferences in Johannesburg and Cairo
• Innovative approach to research which does not eschew traditional methods where appropriate