Q: When was the last time you used research project to help you find out something new?

Many research projects are commissioned to confirm what people already believe to be true – but innovative research allows research to be used to inspire/develop ideas.

Q: Do you really know what people think about your corporate communications?  Really?

There are a lot of words out there on the subject of branding. Many brand experts will tell you that the most effective brands are those where everything – the company mission, its values, its communications – the whole lot – speaks to the same brand position.  Now do this following exercise.