Both The Fuse Group partners have a background in the media. Today, serving media clients remains central to us. Our understanding of and knowledge of the complex media market already puts us in a competitive position when it comes to helping clients in the media. We have worked in many different areas of the media, including:

	Interactive and digital television: viability testing for new channels, programmes, applications
	Satellite and cable: customer growth and retention studies, bundling, pricing, customer satisfaction
	Content development: programme testing and evaluation
	Scheduling strategies: competitive schedule testing
	Presenter testing
	National and regional news development: evaluating story selection, styles of presentation and reporting
	Branding and marketing: brand positioning and mapping, brand identity and creative testing
	Website development, new media and interactive applications: travel sites, news sites, e-commerce, mobile telephony applications
	Corporate communications: evaluating products and services among corporate clients
	Regulatory: Evaluation of issues pertinent to regulators